New Year's Eve shouldn't just be for mom and dad! And, there’s no need for kids to stay up until midnight as New Roc’s master of ceremonies rings in the New Year early with the countdown to noon (instead of midnight) complete with a thrilling balloon release with festive, brightly-colored balloons.

For the 6th year in a row, a collaboration with the Downtown Business Improvement District (B.I.D.), tenants of New Roc City, the City of New Rochelle, and youth organizations, will result in a festive ‘Ring in the New Year at Noon!’ event for kids ages 2 – 10 and their parents. While the highlight of the event is always the thrilling count down to a 3,000+ balloon drop at noon, this year’s program will also feature a Meet and Greet with New York Ranger alumni, face painting, arts and crafts, kiddy rides, clowns, wheel of chance, games, snacks, goody bag, raffle prizes and much more!  After the balloon drop families are encouraged to spend the rest of the afternoon at New Roc’s complex as well as the downtown area to start their New Year’s celebration.

The idea blossomed after much discussion was had about ways to attract the New Rochelle and surrounding communities to the downtown for a positive and uplifting experience. It is the perfect opportunity for people who have never been to New Roc City or New Rochelle to visit and experience the Queen City on the Sound. New event partners like The New York Rangers and The New Rochelle YMCA are helping to grow this event making the only daytime, family-oriented New Years Eve event in Westchester better than ever. And for those who already know the benefits of participating in this event it solidifies the idea that downtown New Rochelle is getting better and better!

Families receive free backpack goodie bags compliments of Laz Parking filled with gifts ranging from FunFuzion ride card, juice and snacks, an assortment of premium items, free kids meal vouchers from participating restaurants, discount coupons promoting area businesses and more.

A complete list of events and registration can be found at

Activity List:
New Rochelle BID: Make your New Years hornblower and get ready to make some noise for the countdown and balloon drop.
New York Rangers: Meet and Greet with NY Ranger Alumni Brian Mullen! Autograph and Photo Op. Prizes!
New Rochelle Parks and Recreation: Get your face painted by the talented artists of New Rochelle Parks and Recreation.
FunFuzion: Look in your backpack for your FUZE card that gives you free rides on the Carousel, Bumper Cars, Helicopter, Mini Whip, Frog Hopper, Kidz Zone, Maxflight rides.
Premier Martial Arts: Spin the Prize Wheel & take the Board Breaker Challenge.
Monroe College: Meet the Monroe Mustang Mascot and score tickets to a Monroe Mustang basketball game.
Marriott Residence Inn:  Residence Inn Holiday Elves are handing out holiday treats and raffling overnight stays.
New Rochelle Youth Hockey: Try your skill on net. Learn how to stick handle and shoot the puck.
Super Soccer Stars: Come Kick&Play, meet the coaches, and learn about the soccer program in the Strawberry Fields room.
New Rochelle YMCA: Join the Zumba & Limbo Dance Party—Three 15 minute sessions on 3rd floor.
Applebee's: Wheel of Fortune & sample delicious snacks.
Buffalo Wild Wings: A taste of chicken wings and meet Buffalo Bill the mascot.
New Rochelle Fire Department: Climb on to a real fire truck and learn what it takes to fight fires from New Rochelle’s Bravest!
Planet Fitness: Fun and Fitness tips! Win a year's membership!
New Rochelle Farmers Market: Apple stand with Farmer Clowns.
Digital Arts Experience: 3-D printing and Minecraft demonstration!
NRFuture: Activity to be determined
Uncle Louis G’s Italian Ices and Ice Cream: Sample their delicious ice cream!
Texas Roadhouse: Sample their delicious pulled pork sliders!
Activity list is still in formation and is subject to change.

An exciting holiday event for young families in the community, Ring in the New Year at Noon! has become an annual tradition at New Roc City. New Roc City is located at 33 Le Count Place in downtown New Rochelle. For more information, please visit

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