Ever walk into an Apple store on any given day at any time? Filled with people of all ages learning and discovering the latest in technology, it inspires an atmosphere of contemporary cool and learning that will sync up with the creative/arts community that the Downtown BID has already been nurturing. Leave the ugly big box stores in congested Mount Vernon, White Plains, and Port Chester. Exposure to digital education is needed at all levels of our economy so that people don’t get left behind. New Rochelle deserves a downtown that is cool and creative!